Partner Content
year
2017
company
Zalando
skills
Product Discovery
User Research
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Challenge
To identify opportunities to create value for Zalando's fashion partners by providing solutions in the content creation and distribution space.
Interviewing users and experts
Over the course of a quarter, I developed a research plan that translated into a total of 32 interviews.
Collecting Insights
Identifying Opportunities
Outcomes
1.
Invalidating assumptions brought us to saving the department time and money by deciding to not invest all resources in the development of a solution that would
3.
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